Genuine fascination gives us an edge on problem solving

Example of creative problem-solving and also how someone's fascination with a particular creative medium, in this case: mushrooms. Genuine fascination with something particular gives us a unique advantage: the ability to see what most people don't. We see opportunities, experiments, and solutions that no one thought possible.
 
To most people, mushrooms are a food source. To mycologist (mushroom scientist) Philip Ross, fungi are much, much more. In fact, Ross is most passionate about mushrooms’ ability to be used for building materials and it is this is what he primarily focuses his attention on. Recently, the mycologists figured out how to make bricks from growing fungi that are super-strong and water-, mold- and fire resistant.
 
Inhabitat reports that the 100% organic and compostable material is made from dried mycelium and then is grown and formed into just about any shape. It has a remarkable consistency that makes it stronger – pound for pound – than concrete. He recently patented his own version of the mycotecture procedure.
During an interview with Glasstire, Ross explained:“It has the potential to be a substitute for many petroleum-based plastics. It’s left the art world and seems to have entered a Science Fiction novel or something like that. With this stuff it’s possible to go into regional production of biomaterials. For instance, here in San Francisco, we could start producing lots of local materials using this fungus and could create a pilot project of sorts.”