WE HATE LOSING OR LETTING GO OF WHAT WE HAVE (EVEN IF MORE COULD BE HAD).
How might this apply to your business?
What is lost by leaving your site? If sign up is your goal, let people play with your service (creating personal content they might want to save) before you ask for personal information. For ongoing accounts, offer things of perceived value that are lost by closing an account. Also, can you frame your value proposition to highlight what people already lose or miss out on by not using your service.
See also: Framing, Ownership Bias
In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.
Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.